Our story began 30 years ago when our founder started developing live bacteria products to use instead of traditional antibiotics (for use in animals - we moved into human products later). While our knowledge on the gut and microbiome health has grown since then, our values haven’t changed. Quite simply, we believe that a healthier, happier quality of life starts with your unique microbiome. Our award winning range of clinically proven, NHS-used, bio-cultures are specially designed to support you, because life is better when you’re better. 

We confidently and proudly shout that we’re the experts in all things microbiome, because we have the most incredible team behind the scenes. We have 14 nutritional therapists from across the country (10 who work and are nutritional advisors, and 4 who make up our technical team), 7 doctors from backgrounds including, gastroenterology, psychiatry, oncology, pediatrics, food nutrition, and general practice, supported by microbiologists and chemists to name just a few of our specialists. Together (with a further 40,000 colleagues worldwide, in our parent company ADM) we develop our own probiotic strains to provide something for everyone, with targeted microbiome support.